What's with Karan Johar colouring his hair on his birthday?

Well that was an ad for Godrej Expert! The actor had been building up for it since he shared his first grey hair look on May 5.

If you are one of those who are to celebrate their birthdays amidst the lockdown, what are your plans? Well, whatever they may be, Indian film director and producer Karan Johar who celebrated his birthday yesterday coloured his hair on his big-day. But what’s so big about it?

Johar shared an Instagram video of himself colouring his greys black to ‘get his sexy self again’. Take a closer look... it's an ad for the hair colour brand from the house of Godrej - Godrej Expert Rich Creme.

View this post on Instagram

Hi guys!!! So it's been 20 days and I still haven't got any offer for the FATHER ROLES! Clearly, my grey hair look wasn’t as cool as I thought. Even my kids have started calling me buddhha. So, what better day than my birthday to be my sexy self again and to surprise all of you with my (not so) new look! I tried Godrej Expert Rich Crème Hair Colour and ta-daa! I LOVE my new look! #GodrejExpert #ColourLikeKaran #toodles #HappyBirthdayToMe #HairColour #GreyHair #NoMoreBuddhha #MakeMeTheHero #LeadRolesPlease @godrejexpert

A post shared by Karan Johar (@karanjohar) on May 25, 2020 at 7:01am PDT

In the one-minute-30-second long video, produced in paid partnership with Godrej Expert, Johar cleverly mentions the hair colour brand as ‘Anushka wala colour’, hinting to the past ads by the company featuring brand ambassador Anushka Sharma.

The actor had on May 5 shared a picture of himself on Insta, captioned ‘Available for father roles’ – apparently the first look of him in the grey hair.

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I know my acting stint was scarier than the current virus but there is no harm in hoping for a second chance! So to all enterprising casting directors ,to all risk taking filmmakers , to critics with a high threshold of pain and to easy to please audiences I have an announcement to make!!!! I AM AVAILABLE FOR FATHER ROLES! ( at 48 with a poor track record I promise i can’t afford to be choosy)

A post shared by Karan Johar (@karanjohar) on May 5, 2020 at 8:02am PDT

He was also seen in a video conversation with actor Varun Dhawan discussing his new grey hair look.

In the video shared yesterday by KJ, he does a quick tutorial on ‘how to use the product’. He is seen cutting the product sachets, mixing it well and in passing he also shows the coloring process. Post the hair wash, he takes another (pout) selfie using hashtag #ColorLikeKaran and hopes it goes viral.