VML India unveils blueprint for thriving workplaces

Employee Experience (EX) report evolves from projects to dynamic process.

VML India today launches a report titled ‘Employee Experience (EX) and why it matters.’ Findings from the  report show that improving EX can influence organisational credibility, perception  management and ultimately, Customer Experience (CX) and revenue.

Organisations need to understand what matters to the employees and provide them with the right environment, people, resources and ways of working. An optimal EX is an intricate  symphony of integrating functional operations, culture and human elements to significantly enhance brand performance. 

The report reveals that a superior EX is associated with a 27% increase in revenue from new  products. Furthermore, employees with a positive experience are 1.5 times more likely to find  satisfaction in customer interactions.  

According to the report, Employee Experience (EX) has moved from a series of isolated  projects into a dynamic, continuously evolving process, influenced by industry and cultural  factors. EX programs are organic  and driven by Employee Data Experience (EDX), focused on addressing the organisation's  unmet needs, and require strong leadership backing. Additionally, EX programs are  measurable and must be designed with clear metrics in mind. 

Babita Baruah, CEO - VML India said, "We believe that unlocking the potential of the  employee experience is an important part of customizing brand experiences. Our research  demonstrates factors that derive from brand loyalty, such as service quality, quality of  deals, quality of inventory, and personalized experience, are directly influenced by  employee experience. Improving EX requires organizations to have a clear strategy tailored  to their unique challenges, supported by continuous listening and improvement." 

Payal Vaidya, chief experience officer, VML India said, “EX has evolved into a dynamic,  ever-changing process unique to each department. Identifying the right mindset helps align thoughts that influence how clients perceive their path to success. By integrating EX,  employees can identify the resources needed to excel in their specific roles with the  organization. The VML EX Approach begins with a clear strategy designed to solve problems  unique to every organization, paving the way for continuous execution and success.”

VML's EX transformation focuses on fostering a mindset of success by identifying key areas  and drivers of change. It's crucial to understand that employees will embrace their mindset  and practices towards BAU only if they see a point in the change and agree with it.