Turtle ropes in Shreyansh Innovations as its new creative agency

The brand has earlier worked with agencies like Wunderman Thompson, RK Swamy BBDO and Bates.

Turtle, one of India's leading apparel brands for men has brought on board Kolkata headquartered Shreyansh Innovations, as its creative agency. As part of the mandate, Shreyansh Innovations will handle the creative duties for mainline as well as digital and has already started working on different campaigns for the brand's collections.

Speaking on the win, this is what Shitanshu Jhunjhunwalla, MD, Turtle Limited had to say, “We are excited to get Shreyansh Innovations on board as our creative and digital agency in the next phase of our brand journey. We feel with Shreyansh’s deep understanding of the apparel and retail sector, their diverse talent pool, and their personal touch we would see some fresh and innovative work ahead keeping us relevant and emotionally connected with our consumers.”

Shreyansh Baid, founder director, Shreyansh Innovations, added, "Turtle is perhaps one of the biggest success stories to emerge out of Eastern India in the formal/semi-formal category. It has constantly redefined trends at a national level, and to partner with such an exciting brand is an honour for us. For the last many years, we have constantly set benchmarks in the traditional wear category with Manyavar, and this time we will strive to act as a great bridge between Turtle and its target audience too."

Expressing delight at the creative possibilities that the brand offers, this is what Debdarsan Dutta (chief creative officer) and Vaishakh Jhunjhunwala (creative director), Shreyansh Innovations said, "Few brands are as open to exciting and game-changing ideas as Turtle. And that is a dream come true for every creative team. With Turtle, we aim to create interesting stories for the consumers at every touch point of its brand journey. We sincerely hope to turn this into a joyride for both the client as well as the agency."

Shreyansh Innovations has worked with brands like Lux, Emami, Aqualite, PS Group, 11 Wickets, amongst others. The creative ad agency recently won 5 top honors at Realty Plus 2021 Awards, including Marketer of Year and Advertising Agency of the Year, Gold at Indian Marketing Award and a Gold and a Silver at the Primetime Awards.