The Minimalist bags the creative mandate for MOVIN Express

The mandate includes managing social media channels, brand campaigns, ORM and internal communications.

The Minimalist, a leading creative & digital solutions agency, has announced its collaboration with MOVIN, a logistics brand launched as a joint venture between UPS and InterGlobe Enterprises. MOVIN’s logistic services are built for Indian businesses in the fast lane offering a suite of B2B domestic services across the country including a fully predictable, day-definite service as well as an express, time-definite service with seamless integration across air and ground networks.

As part of the mandate, The Minimalist is dedicated to offering MOVIN a wide range of creative communication services, including managing social media channels, brand campaigns, ORM and internal communications.

The co-founder of The Minimalist, Sahil Vaidya, expressed his excitement about the directive to succeed with MOVIN. "Our team is thrilled to work with a brand that has the potential to steer a revolution in the logistics segment. We are excited about doing some inventive work in the coming years in order to build a new-age logistics brand in the country.”

Sudipto Roy VP, commercial at, MOVIN, shared “Creating corridors of opportunity, innovation, and excellence has always been at the heart of our brand's mission, and we are thrilled to partner with The Minimalist as they share similar values. Their team's creative-tech experts promise to ignite thought-provoking brand communication and campaigns that will surely leave a lasting impact. We are particularly excited about their unique AI-driven strategies. Together, we look forward to expanding MOVIN to Indian audiences in an innovative way."