From funny and entertaining to informative and insightful, here's how brands are talking to us during the COVID - 19 crisis.
Our world is no longer the same. Over 15,000 people have lost their lives, economies are on the verge of being shattered, and countries have gone into lockdown. COVID - 19 is a health crisis unlike we've ever encountered.
And during this time, we have taken refuge on the internet from the comfort of our homes. From streaming movies and TV shows to catch up on news and sharing memes, we are all online.
So are the brands who too have borne the brunt on the virus. They’re online and communicating with us about the situation. From spreading awareness about the virus and precautions to take to giving us a good laugh and reminding us that we’re in this together, brands are mindful of the need for the right communication during a crisis.
Here are some of them:
Mumbai Police gets it. Do you?
Zoom In! We’ve got a secret message for you. pic.twitter.com/8b0ftbBYsq
— Mumbai Police (@MumbaiPolice) April 1, 2020
Converse India calling out all creators.
View this post on InstagramA post shared by ConverseIndia (@converse.india) on
OYO always has its doors open.
Fitbit India reminding us of our priorities.
View this post on InstagramA post shared by Fitbit India (@fitbitin) on
Bisleri asking us to 'Be Safe'.
View this post on InstagramⓈⓉⒶⓎ ⒽⓄⓂⒺ #BeSafe . . . P.S. Stay hydrated!💧
A post shared by Bisleri (@bislerizone) on
Cafe Coffee Day is going on a break.
View this post on InstagramA post shared by Cafe Coffee Day (@cafecoffeeday) on
Dabur Hajmola defining a fool.
Jo koi abhi bhi aisa kar raha hai, aap fool hai sirf April fool nahin.
If you know such people, please tag them and wish them #AprilFoolsDay pic.twitter.com/w4oHowCAQz— Dabur India Ltd (@DaburIndia) April 1, 2020
Apple is celebrating home-based creators.
View this post on InstagramA post shared by apple (@apple) on
Hyundai India is right.
Taco Bell's guide to social distancing.
KLM keeping the Blue Spirit high.
Let's listen to The Spirit of Ecstasy.
View this post on InstagramA post shared by Rolls-Royce Motor Cars (@rollsroycecars) on
Sony BBC Earth with an epic video message.
Subway India gets right into the act.
Durex India says the right thing
View this post on InstagramFor all the times you wished you stayed in a little longer! Now's the time! #StayingInIsEffingGood
A post shared by Durex India (@durex.india) on
AXN India has got its thinking cap on.
Volvo Cars gets it right.
View this post on InstagramYour Safety is our number one priority #StayHome #StaySafe
A post shared by Volvo Cars India (@volvocarsin) on
Amul has its priorities sorted.
View this post on Instagram#Amul Topical: On the 21 day nation-wide lockdown...
A post shared by Amul - The Taste of India (@amul_india) on
Honda Cars India on what a home truly means.
Jeep Peru has the right view.
View this post on InstagramNuestras #Jeep se quedan en casa. Hazlo tú también. 🚙🏠 #OffRoadInHouse #YoMeQuedoEnCasa
A post shared by Jeep Perú (@jeepperu) on
OkCupid always knew that love knows no safe distance
View this post on InstagramLove knows n̶o̶ safe distance.♥️
A post shared by OkCupid India (@okcupid_india) on
Dunzo telling you what to do.
Skore India on what WFM means for them.
View this post on InstagramStay indoors, stay safe. #ItsANaughtyWorld #corona #workfromhome #wfh
A post shared by Skore India (@skore_india) on
Smirnoff India like all of us can't remember which day it is.
You've all been doing the orange challenge wrong. You can start over and tag us 🤷🏻♀ #smirnoff #orange #orangechallenge #vodka #drinkresponsibly pic.twitter.com/Fe9QLctKPS
— Smirnoff India Vodka (@SmirnoffIndia) March 24, 2020
Nescafe India can turn any place into a coffee date.
View this post on InstagramIdeas cracked Presentations were made Sitting side by side Work from home Turned into a coffee date.
A post shared by NESCAFÉ India (@nescafeindia) on
KFC India encouraging people to maintain social distancing.
View this post on InstagramIn this together, at a distance. #Social_Distancing
A post shared by KFC India (@kfcindia_official) on
McDonald's India stressing the need for social distancing.
Mercedes-Benz thanking everyone for doing their bit during these trying times.
Starbucks India is at home, so should you.
View this post on InstagramA post shared by Starbucks India (@starbucksindia) on
Swiggy keeping it light while you work from home.
View this post on InstagramThe biggest pro: You stay home, you stay safe. Hope you've been washing your ✋🤚
A post shared by Swiggy (@swiggyindia) on
BookMyShow knows the truth behind work from home
View this post on InstagramA post shared by BookMyShow (@bookmyshowin) on
Tinder India telling us what to do
View this post on InstagramFeel free to share this on your office group 👍
A post shared by Tinder India (@tinder_india) on
Nike telling us that now is our chance
View this post on InstagramNow more than ever, we are one team.⠀ #playinside #playfortheworld
A post shared by nike (@nike) on
Red FM encouraging us to do the right thing by staying in and maintaining social distancing
BMW tells you what to do with your car
View this post on InstagramA post shared by BMW India (@bmwindia_official) on