Swiggy called out as Hinduphobic over a billboard

Showing eggs in a Holi-related OOH spot did not sit well with netizens. Swiggy has decided to take down the hoarding.

Netizens have termed Swiggy Instamart ‘Hinduphopic’ over a billboard which stresses that eggs are meant for consumption and not as a object to throw at people on Holi.

The billboard has irked people to the extent that some have said they will uninstall the Swiggy app. The brand has decided to take down the hoardings where were installed in Delhi.

“@Swiggy, your actions have hurt the sentiments of millions of people. Learn to show respect for all festivals and remove the offensive Holi billboard and reel. Why No such gyan on non-Hindu festivals,” tweeted an offended individual.

Hey @swiggy, it's not okay to give selective gyan on Hindu festivals. Your Holi reel & Billboard is creating a wrong perception about Holi. You must apologize and take steps to promote cultural inclusivity. #HinduPhobicSwiggy pic.twitter.com/5Wy7obS7BL

— Yogi Devnath 🇮🇳 (@YogiDevnath2) March 7, 2023

Holi Reel & Billboard of @Swiggy is disrespectful towards a festival celebrated by millions
Why no such gyan on other non-Hindu festivals?
Swiggy must apologise to Hindus for its intentional mistake #HinduPhobicSwiggy pic.twitter.com/mxfLcHBCSC

— Ramesh Solanki🇮🇳 (@Rajput_Ramesh) March 7, 2023

By promoting controversial billboards and posting reel, #HinduPhobicSwiggy has hurt the sentiments of millions of people. @Swiggy must apologize to Hindu community & remove them immediately, Or face consequences. Why is their lack of similar Ads during non Hindu festivals? pic.twitter.com/ZjXNbfoZDg

— Arun Yadav 🇮🇳 (@beingarun28) March 7, 2023

Boycott Swiggy #HinduPhobicSwiggy pic.twitter.com/m57VvBySO3

— Dr. Prachi Sadhvi (@Sadhvi_prachi) March 7, 2023

Holi ads by @Swiggy are hurtful and divisive. Who gave them permission to create a negative perception about my festival? Company must Apologize and take corrective steps to promote inclusivity. #HinduPhobicSwiggy pic.twitter.com/G9W6ygZpuW

— Vikash Ahir 🇮🇳 (@team_hyv) March 7, 2023

#HinduPhobicSwiggy, your attempt to defame Holi is not acceptable. We demand the immediate removal billboard and reel. Issue a public apology @Swiggy for your insensitive behavior or face mass consequences

— Dhruveen Raval (@dhruvr24) March 7, 2023

As a loyal customer, I'm disappointed in @Swiggy's actions. Please show respect towards all religions and apologize for your actions. Remove the controversial Holi reel & billboard ASAP. Apologize to Hindu community. #HinduPhobicSwiggy

— Raunak thakur (@Raunak_thakur09) March 7, 2023

Swiggy joins a growing list of brands which have faced trolling and boycott calls over communication termed offensive to a religion or a sentiment. Other such brands include Tanishq, AU Bank, and Ceat Tyres.