Supertails announces Swag sale with a rap video featuring dogs vs. cats battle

The brand film is created by Supertails’ in-house team in collaboration with Green Chutney Films.

Supertails, a pet-care app, has launched a new campaign for this year’s highly anticipated annual Swag Sale. This year’s campaign brings a fun twist to the classic debate between cat-lovers and dog-lovers through a rap-battle that lets dogs and cats take the mic to settle the score themselves. 

This year’s campaign is carefully crafted to cater to the vibrant market, which loves flaunting their pets and seeks unique and innovative ways to celebrate their bond.

Supertails founders Varun Sadana, Aman Tekriwal, and Vineet Khanna are eager about this year’s initiative: “As we gear up for our annual Swag Sale, our commitment to building a close-knit community of pet parents in India remains stronger than ever. The SWAG 2024 campaign is all about pushing creative boundaries, aiming to deliver fresh, engaging experiences that resonate deeply with pet lovers. Our vision is to create a one-stop platform that caters to all the needs of pet parents, ensuring they have everything they need to care for their furry family members- be it a dog, a cat or even a turtle!”. 

The Swag Sale features partnerships with more than 150 brands, boosted by collaborations with over 100 influencers in the pet care category.  The brand film, created by Supertails’ in-house team in collaboration with Green Chutney Films, will be featured across YouTube, Instagram, and Facebook.