SRK brings his charm to Muthoot FinCorp's festive campaign

Muthoot FinCorp, the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its festive campaign for business loans and two-wheeler loans. These campaigns encourage individuals to fulfil their dreams with just a missed call.

Both these campaigns leverage the group’s brand ambassador Shah Rukh Khan and his iconic charm to connect with MFL’s core audience.

In the first ad, Khan reveals a ‘Superstar Secret’ to making a customer’s dream of owning a two-wheeler come true by showcasing simple and accessible loan options. The second ad offers a ‘Blockbuster Tip’ for business success, positioning MFL’s business loans as the key to empowering entrepreneurs to take the next big step towards their goals.

Shaji Varghese, CEO of MFL said, "With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man." 

He further added, "Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call."

The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in 3 languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.