The campaign is conceptualised by Scarecrow M&C Saatchi.
Sportz Village, a sports organisation, has launched a new campaign based on the premise that ‘Champions are not born; they are created in schools.’
The campaign is conceptualised by Scarecrow M&C Saatchi. The film emphasises that the school syllabus shouldn’t be restricted to academics but should also include sports. It highlights how the syllabus for becoming a champion is rigorous; how every day is a new exam, every failure a new lesson, and every challenge a new opportunity.
The campaign highlights that the challenges faced in sports mirror those faced in life, and how the right training, curriculum, and preparation help create champions, not just in sports but also in life.
Saumil Majumdar, CEO & MD, Sportz Village, says, “Sportz Village celebrated its 21st birthday on 31st August. This was an important milestone in our mission of getting 100 million kids to play & creating champions in life. In the last 21 years, our programs have touched the lives of over 60 lakh children & youth from more than 18000 private & public schools across 22 states in India. We have partnered with over 100 brands & corporates, sports academies, federations & leagues as well as Governments, who believe in the power of sport in building healthier, happier, and more connected communities. On our 21st birthday, happy to share our biggest campaign till date - Creating Champions In Life.”
The campaign reiterates two focal points. One is that sport is key to a child's learning and development, imparting life skills that makes you a champion in life. Second, is to address the larger goal of broadening the talent pool for India for the 2036 Olympics. Sportz Village has a systematic pathway to identify promising student athletes and groom them, in order to build an army of student-athletes who will win medals for India.
Speaking of the campaign, Raghu Bhat, co-founder, Scarecrow M&C Saatchi said, “We wanted to show a schools’ role in creating a champion, in an interesting manner. Hence the creative idea of ‘Champion ka Syllabus’ was developed. The visuals combined with the voiceover, which is is laden with insights and life observations, makes it highly watchable.”
Kapil Tammal, national creative director at Scarecrow M&C Saatchi, added, “With this campaign, we aim to encourage children in schools to go beyond viewing sports as just a hobby. For India to shine on the global stage, including the Olympics, this journey must start in our schools. While academics are prioritized, sports often take a back seat. When pursued with the right guidance and support, sports can unlock a child's full potential, transforming their future in remarkable ways.”
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