Sonu Sood joins ApplyBoard as brand ambassador

Sood, ApplyBoard and The Sood Charity Foundation will collaborate on multiple initiatives for students including access to resources and scholarships.

ApplyBoard, the global student mobility platform, announces partnership with renowned actor and philanthropist Sonu Sood. In a move to empower Indian students, Sonu Sood is now the official first brand ambassador for ApplyBoard, kicking off a multi-year collaboration designed to dismantle barriers and unlock potential for students around the world.

Sood is a renowned Bollywood actor who has starred in over 50 films across Hindi, Telugu, Tamil, and Kannada languages. Beyond his successful film career, Sood is widely respected for his extensive philanthropic work, particularly through his role as founder and executive director of the Sood Charity Foundation, where he and his team's humanitarian efforts focus on enabling access to health, education, and employment for underserved people.

"Sonu Sood's vast experience and enduring commitment to education make him the perfect brand ambassador for ApplyBoard," says Meti Basiri, co-founder and CEO, ApplyBoard. "Together, we share a deep commitment to democratizing access to education. This partnership marks a significant step forward in empowering students from all backgrounds to pursue their academic aspirations on a global scale."

Established in 2021, the Sood Charity Foundation embodies the legacy of Sood's late mother, Professor Saroj Sood, a dedicated educator who believed in providing free, quality education to everyone, regardless of their background or resources. The foundation carries on her mission by empowering underprivileged individuals in India with access to education, fostering career opportunities, and promoting self-reliance.

"Raised by an educator, education has always been paramount to me," says Sonu Sood. "Accessibility, however, remains a significant hurdle for many deserving students. My late mother selflessly dedicated her life to teaching and instilled in me the importance of breaking down these barriers. I'm honored to join forces with ApplyBoard because together, we can unlock the potential for students around the world to achieve their study abroad dreams and pursue a brighter future."

"We are incredibly honoured to partner with Sonu Sood to unlock potential for Indian students," says Karunn Kandoi, chief experience officer at ApplyBoard. "Sonu's unwavering dedication to education perfectly aligns with ApplyBoard's core mission of enabling access to education. His passion and influence will be instrumental in empowering countless students to embark on their transformative international education journey."