SMART Bazaar celebrates Durga Pujo with the launch of the ‘The SecondQuestion’ campaign

The film shows the dilemma that plagued an idol maker as he created idols year on year and finally addressed the problem personally.

SMART Bazaar, the Grocery retail chains in India, launches a new campaign, #TheSecondQuestion this Pujo, which weaves a message of inclusivity into the festive celebrations.

The film tells the story of an idol maker who is seeped into the trade for ages. It shows the dilemma that plagued him as he created idols year on year and finally addressed the problem personally. Change is inspired at an individual level, and a small step in the right direction can impact someone's life. The film brings to life this message, telling us to open our hearts to this Pujo.

“Festivals are about bringing people together. They offer a chance to break barriers and build bridges. They are about inclusivity. Our film shares that very message in a heart-warming yet thought-provoking manner “ states Lalatendu Panda - Chief Marketing Officer, Reliance Retail