Shriram Finance lights up Ganesh Utsav with 'Digital Diya' experience

This engagement has been ideated by Work Fulcrum and is executed by Vritti Mindwave Media.

Shriram Finance have launched a new initiative called Digital Diya, an interactive digital platform at the iconic Mumbai-cha Raja (Mumbai's King) Ganapati pandal in Lalbaug, Mumbai.

Devotees can now light a virtual Diya by simply scanning a QR code displayed at the pandal. This process allows users to enter their names, choose the colour of their virtual lamp, and watch as their personalised Diya illuminates a giant LED screen.

Their names appear alongside the glowing Diya. This engagement has been ideated by Work Fulcrum and is executed by Vritti Mindwave Media.