Tennis player Roger Federer has teamed up with Switzerland Tourism (ST) to promote the beauty of the Swiss autumn season. In a video filmed in the Swiss mountains, Federer stars alongside Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the vibrant autumn landscapes, showcases a playful side of himself.
The new campaign video shows Roger Federer and Mads Mikkelsen humorously attempting to produce an advertising spot designed to showcase the many facets of the Swiss autumn. "I love autumn and all its colours", Roger Federer In ST's latest campaign, Mads Mikkelsen embodies the Swiss autumn alongside ST’s ambassador, Roger Federer. Mikkelsen can be seen hugging a tree or a cow, climbing to the peak of a fir tree or practicing barefoot yoga, all after plunging into the fresh waters of a mountain lake. "The intensity of Mads' character was amazing to see," says Roger Federer. "He has an incredible personality, always very focused on the set."
"This collaboration with Roger Federer and Mads Mikkelsen is a perfect reflection of our vision of autumn in Switzerland: a season that blends nature, elegance and tradition," explains André Hefti, chief marketing officer of ST.
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