redRail by redBus honours India’s railway heritage with 'Sound of Nation' anthem

redRail, the rail ticketing platform by redBus, announces the launch of its latest campaign, Sound of Nation. This dynamic crowdsourced project transforms the distinctly recognisable and nostalgic sounds of Indian trains, shared by redRail users, into a unique musical composition, produced in-house and shared on redRail’s YouTube and Instagram platforms.

Railways are the lifeline of the nation, the Sound of Nation is redRail’s tribute to the pivotal role of railways in the freedom struggle and the role they continue to play in India today.

Inspired by iconic and instantly recognisable sounds – platform announcements, chug of trains, tea sellers, and the cheerful voices of passengers and vendors, the Sound of Nation encapsulates the rich and evocative sounds of India’s railways. This campaign by redRail asked users to share sounds which captured the essence of railways for them. The Sound of Nation medley weaves these crowd-sourced train sounds into an Indian electro-fusion melody. Through this musical composition, redRail offers a fresh perspective on a timeless symbol of national unity.

The essence of the campaign lies in celebrating and rejuvenating the nation’s deep-rooted affection for trains and their pivotal role in shaping unforgettable journeys. More than just a melody, this instrumental track is a tribute to the stories, memories, and connections that have been forged through decades of train travel. It serves as a powerful reminder of how trains have been an integral part of India's social and cultural fabric and the nation’s lifeline. Sound of Nation celebrates how trains have continuously shaped and connected the country, making it a fitting tribute to India’s railway heritage and its journey through time.

Artist/Composer: redBus’s in-house creative team ‘The Fuel’

Mixing and Production: Ravikiran Paduchuru, redBus Creative Team ‘The Fuel’

Idea Conceptualisation: redBus Creative Team ‘The Fuel’

Pallavi Chopra, CMO of redRail said, “‘Sound of Nation’ epitomises the innovative spirit of redRail by redBus by transforming the everyday sounds of trains—so pivotal in our daily lives—into an evocative musical piece. This song is actually created by the people of India, given that we crowdsourced it. We have put it together as a creative celebration of our railway heritage, designed to deeply engage our audience and rekindle their appreciation for the iconic train journeys that have shaped our nation. The Fuel, our in-house creative agency, has achieved a great balance in the song, making it contemporary as well as timeless. Through this unique approach, we honor the historical significance of trains while forging a fresh connection with modern India.”