realme rolls out unique Diwali campaign to celebrate spirit of youngsters

The campaign creates synergies between the brand and India's youngsters who are taking Indian cultural elements to the global stage.

realme, the world’s fastest-growing smartphone brand announced it's new  ‘real me Diwali’ campaign underlining the rich Indian culture, thought, and innovation that the GenZ generation brings to the brand. ‘real me’ expands realme’s vision of celebrating Diwali in it’s own powerful version and seeks to bring out the best in every user of realme by opening up the world to them through realme's ground-breaking products.

The new campaign aimed at giving an ode to the spirit of youngsters that "Dares to Leap" and search for the true significance and substance of realme's traditions, values, and belief systems while instilling in their honesty and inspiration.

Through the digital film ‘real me Diwali’, the campaign creates synergies between the brand and India's youngsters who are taking Indian cultural elements to the global stage. The campaign highlights realme’s vision to leap forward as a trendsetter while keeping India’s youngsters, rich culture, and innovation at the heart of everything realme does. Through this campaign, realme is encouraging young people to embrace their true selves and emerge as important, new forces of change creating an impact on the world. 

Speaking on the new campaign, Madhav Sheth - CEO realme India, VP, realme, and president, realme International Business Group says, “realme’s new campaign aims to encourage young masses to break the constraints of life,  be themselves, and allow the world to witness their power. We hope to change the world with young people with the spirit of “Dare to Leap” and we believe the traditional 2.0 GenZ is the fearless generation and real thought leaders of tomorrow. As a brand that is born for the young generation and really understands their pulse, realme strives to empower them to express their diverse identities via the fusion of fashion and technology and to co-create a brand that is accessible to all.”

This campaign aims to empower people to enjoy India's rich cultural heritage and to build the self-confidence of brave youngsters who are taking the cultural ethos to a wider audience.