Ranveer Singh breaks 'Sabse Badi Khabar' for Vicks in new ad

The latest campaign unveils ‘double powered transformation’ of triangular Vicks cough drops.

Vicks breaks Sabse Badi Khabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the first double powered transformation of triangular Vicks cough drops in two decades.

Sahil Sethi, category leader, consumer healthcare, P&G India, said, “Vicks ki Goli Lo, Khich Khich Door Karo” the iconic brand jingle of Vicks Cough Drops instantly brings in nostalgia, having helped generations of Indians speak up with a khich khich free voice since 1960s. Committed to build on this legacy we are always listening to what our consumers want and incorporating these insights across our product formulations and packaging. Along with the charismatic Superstar Ranveer Singh, we are delighted to announce our SABSE BADI KHABAR in decades – launch of Vicks Double Power Cough Drops, our first-ever double powered transformation of India’s iconic triangular Vicks Cough drops. Formulated based on Consumer feedback on the need of their preferred Cough Drop in a Bigger Size that can help relieve symptoms of throat irritation and cough, our new ‘Vicks Double Power Cough Drops’ is a BADI GOLI which provides BADI RAHAT. Ab Vicks ki Goli Khao, Badi Rahat Pao.”

Speaking about the brand’s Badi Rahat promise, Jaspreet Kochhar, director, Vicks research and development, “New Vicks Double Power Cough Drop is a superior product for relief from sore throat and cough formulated with a proven mix of effective and well known Ayurvedic ingredients such as Menthol, Eucalyptus oil and Camphor. The new formulation designed to be stronger with 2X Menthol comes in 3 different variants in cooling menthol, soothing honey, and warming ginger – developed and tested with Indian consumers. Consumers can now pop in their favourite and well-loved cough drops for better, fast, and long relief, with superior cooling and great taste. That’s what we call Badi Rahat.”

Bringing the ‘Sabse Badi Khabar’ to life is the face of Vicks- Ranveer Singh through a quirky new television commercial.

Talking about his association with Vicks Cough Drops, he shared, “Vicks ki goli is a part of our culture. It’s always been the go-to remedy for clearing khich-khich! Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops. The TVC is cute and quirky. I hope the audience receives the message with a smile.”

This is the Vicks’ fourth innovation over the last 15 months after the launch of Vicks ZzzQuil Natura for occasional sleeplessness, new Vicks VapoRub steam pods, its first steam inhalation capsules globally, and new Vicks roll-on for fast and on-the-go relief from headaches.

Vicks cough drops are now available on shelves of major chemist, mass, and modern retail stores across the country. It will also be available through online portals.