Rado announces Katrina Kaif as its global brand ambassador

The brand has released a campaign video with Katrina wearing the new centrix watch on her wrist.

Rado, a Swiss watchmaker brand has onboarded Katrina Kaif as its global brand ambassador. “Katrina’s versatile talent and international appeal makes her the perfect choice to represent the values that Rado holds”, said the brand.

Adrian Bosshard, Rado CEO, expressed his enthusiasm for the collaboration stating, "We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado's core principles. We look forward to this journey of redefining luxury together."

Katrina also shared her excitement about the partnership, saying, "I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform."

The new centrix watch introduced in the campaign, is designed for the modern day woman who withstands the test of time, essence of style and sophistication.