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Paragon launches 'Ek Kadam, Khushiyon Ki Ore' campaign for festive season

The campaign has been conceptualised and executed by Turmeriq.

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afaqs! news bureau
New Update

Paragon, a footwear brand, has launched its latest campaign, “Ek Kadam, Khushiyon Ki Ore.” for the festive season.  The campaign taps into the essence of togetherness, light, and joy that Diwali symbolises. The campaign showcases Paragon's new festive collection.

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With Turmeriq's creative expertise, the campaign will run across digital and print platforms to reach a wider audience.

Sachin Joseph, executive vice president of marketing and IT at Paragon Footwear, stated, “Through this campaign; we're reinforcing Paragon's commitment to being an integral part of every Indian’s journey, wishing them and being a part of their celebrations. We at Paragon are providing a foundation for joy, comfort and style that accompanies our customers through every festival and every step of their lives.”

The campaign will be showcased across Paragon’s social media channels, including YouTube, Instagram and Facebook.

Paragon
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