Option Design wins creative duties of BARISTA

Option Designs, a Gurgaon based creative agency has bagged creative duties for the F&B brand, BARISTA - the second largest chain of coffee shops in India. BARISTA was established in the year 2000 and currently has over 225 outlets spread in different states across India, Sri Lanka and Maldives.

Option Designs, an advertising & digital agency - is all set to promote the brand and create marketing strategies to increase its exposure, both in print & digital media. OD has been associated with Indian & overseas brands such as JBL, Konica Minolta, Bodycare and Solis, to name a few. Haldiram’s and Brioche Dorée are a couple of other client companies from the F&B segment that have partnered with the agency.

The creative agency presented their ideas for BARISTA as a brand over a few thorough sessions. The agency will be taking care of the brand strategies & communication for both Print as well as Digital media.

Puneet Gulati (CEO, BARISTA) spoke about the collaboration and said, “Option Designs has a keen understanding of our brand requirements. Their out-of-the-box approach, passion, and enthusiasm towards creating new things assured us that this partnership has potential to reap great benefits for both the parties. With this collaboration, we seek to create exceptional work together and create a stronger brand positioning for BARISTA.”

Anurag Mehta, Option Designs, on winning the brand commented, "Working with a renowned brand like BARISTA is a great opportunity. There is scope for innovation in terms of its communication channels as well as various other aspects of brand building. With our strategic advertising campaigns, we seek to position the brand at the top of its competition.”