55 promising creative individuals showed their work to the industry’s best creative minds.
The One Show Portfolio Night, one of adland’s most interesting events for young creatives, returned to an in-house setting after two years. It was held on June 2, 2022, at the Mudra House in Mumbai co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India.
The event saw 55 new creatives show their work to a jury panel of the industry’s best creative minds.
Speaking to the jury about how they prepared themselves for the event, Parixit Bhattacharya, chief creative officer, TBWA\ India stated that the most critical thing about being a good creative director is to be comfortable with uncomfortable ideas which are what happens you meet a lot of young fertile fresh minds outside of the industry. “I prepared myself by being open and telling myself constantly that get ready to be surprised.”
Josy Paul, chairman and chief creative officer, BBDO India, on the other hand, spoke about coming in a very personal way and wanting people to move him and that if whatever the young creatives say or show him does something to him, he knows there is some energy which is unique and different. “I don’t seek the portfolio, I seek the person in the portfolio,” remarks Paul.
For Rahul Matthew, it was “freshness and fire” were the two things that come from the young and, after a certain time in the business, it is our duty to guide the young creatives.
Manvir Kaur Mahidwan, a finance graduate and a student of Art Direction was recognised as the highest-rated participant of the evening, winning a chance to be part of the coveted All-Stars program where a participant with the best portfolio gets selected in each host city by the jury panel. These All-Stars will then participate virtually as a team on a creative assignment for a major global brand.
Jurors at the Portfolio Night 2022:
Rahul Mathew, DDB Mudra Group
Josy Paul, BBDO India
Parixit Bhattacharya, TBWA\ India
Tista Sen, Wunderman Thompson
Rajdeepak Das, Leo Burnett
Sukesh Nayak, Ogilvy India
Aalap Desai, Isobar India and Taproot Dentsu
Sumanto Chattopadhyay, 82.5 Communications
Pallavi Chakravarti, DDB Mudra
Hemant Shringy, BBDO India
Sajan Raj Kurup, Creativeland Asia
Geet Rathi, TBWA\ India
Russell Barrett, BBH India & Publicis India
Ashish Khazanchi, Enormous
Garima Khandelwal, Mullen Lintas
Abhijit Avasthi, Sideways Consulting
Sachin Kamble, Leo Burnett