OkCupid's new Pride Month ad celebrates love in all forms

The ad film features a lesbian couple drinking to the different forms of love in the world.

As there is growing momentum around Pride-related conversations (and rightly so), the responses of OkCupid users to the questions on the app clearly indicate that identity is more than just casual chatter when it comes to finding their kind of love.

And, what’s more, across gender, orientation and identity, Indians are clear about one thing - Love Is Love. OkCupid's latest ad film, which was released a while ago, but will always be relevant, is an attempt to celebrate love in all its glory.

For Pride Month (June) 2021, OkCupid released over 60 identities for its users around the world to choose from, like Bear, Bottom, Butch, Femme, Hard Femme, High Femme, Otter, Boi, Versatile, etc. It was an attempt to allow the members of the community the option to signal who they are, how they identify, and what they want in a partner.

These identities have been developed in consultation with the OkCupid staff and community experts, including the Human Rights Campaign (HRC), which is the largest LGBTQ rights organisation. This app development reinforces OkCupid’s message of ‘Find Your Kind Of Love’, and reminds people looking for love to never compromise.

OkCupid was the first dating app to give its users the choice to use their preferred pronoun, or create one to add to their profile. This has led to almost two million straight and queer users proudly displaying their pronouns on their dating profiles worldwide.

It was also found that seven in 10 Indians on OkCupid say it’s important to them that their match cares about the LGBTQ+ community, and 97 per cent of all respondents support marriage equality. Moreover, OkCupid was the first dating app to expand gender and orientation options for its users, with over 20 sexual orientations and 22 gender options to choose from. It helps the users find a meaningful match for themselves in an authentic way.