MS Dhoni grooves on #GetItFreeWithSingle.Id in new campaign video for single.id

Single.id, a cross-reward-programme-identifier operated by Enigmatic Smile, has launched a latest campaign featuring its ambassador and cricket legend Mahendra Singh Dhoni. 

The ad features Dhoni driving a sleek supercar into a carnival packed with outlets of Single.id’s partners. The ad covers several of Single.id partners such as McDonald’s, Shoppers Stop, WOW Momos, Pizza Hut and Titan and many more. The film shows that in exchange for their accumulated rewards End Users can enjoy free products and services that they desire.  

“We’ve upped the ante this year and doubled down on our partnership with MS Dhoni in this campaign. Everyone had so much fun making it. We hope we’ll have you all singing along to the catchy jingle,” said Bish Smeir, CEO, Enigmatic Smile. “Through this campaign, we wish to spread the message across India that whatever you want, you can “Get it free with Single.id.”  

Single.id streamlines the rewards process for shoppers by letting them link their payment cards once with participating reward apps to start saving immediately. As a PCI Level 1 service provider, Single.id ensures top security for all cards and transactions.

“We are super excited to have Dhoni as the face of our campaign! His tremendous popularity has helped us raise awareness about Single.id, our partner brands and our connected rewards apps”, said Chandra Bhushan, country head, Enigmatic Smile. 

The video features a catchy new jingle, "Get it Free with Single.id," composed by the talented Aman Pant. The film is directed by Amit Roy, with creative and production handled by Hermes Media.