Morphy Richards unveils campaign for Keraflow hair straightener

The brand is also launching hot air brushes, hair straightener brushes and groomers for women in the coming few months.

Morphy Richards, an electrical appliances brand, has launched a latest campaign showcasing its Morphy Richards Keraflow hair straightener.

In the film, the viewers are introduced to a bedroom setting, where a younger sister nervously clutches onto hair rollers and brushes. The suspenseful music builds tension as the camera reveals her older sister's frizzy hair. The older sister’s frustrated gaze towards her younger sibling escalates the drama when she reaches for the scissors. However, just in time, the focus shifts to the Morphy Richards Keraflow hair straightener. The suspenseful music fades as the older sister opts for the straightener, effortlessly transforming her messy curls into sleek, shiny hair. This visual transition highlights the power and effectiveness of Morphy Richards Hair Straighteners, turning what could have been a hair disaster into a smooth and polished look.

"As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience." — Devika Sachdev, head of advertising and brand management, Bajaj Electricals.

Morphy Richards’ personal grooming range includes a variety of products such as hair straighteners, hair dryers, trimmers and body groomers for men. The brand is also launching hot air brushes, hair straightener brushes  and groomers for women in the coming few months.