The ‘Your Salon at Home' campaign for Mi Beard Trimmer promotes personal grooming as salons and hairdressers shut shop due to COVID lockdowns.
With strict COVID-induced lockdowns in place all across the country, Mi India’s ‘Your Salon at Home' campaign is a call to action to all bearded individuals, who may be missing out on their grooming routines.
While the salons are shut and social distancing is a basic hygiene practice, the need for addressing the 'fuzz' still persists due to frequent online meetings. Mi India has released a music video on its digital channels featuring various scenarios – from attending client meetings to e-dates.
The campaign promotes self grooming, a trend that picked up pace during the first COVID-induced lockdowns last year (2020).
We're in a lockdown, grooming isn't!#MiBeardTrimmer for every guy out there.
Check out this amazing musical by our employees.
Starting from ₹899 till May 7 - https://t.co/ezOSekfVoN
Available at https://t.co/D3b3Qt4Ujl, Mi Home, @Flipkart, @amazonIN, & Offline Stores. pic.twitter.com/SORe9PKP6c— Mi India (@XiaomiIndia) May 6, 2021
The campaign also highlights how the Mi Beard Trimmer is no less than the deft hands of a hairdresser, and how it is made for ‘every kind of style’. From a guy who likes a neat look to one who is trying to act cute, the trimmer does it all.
Xiaomi entered the male personal grooming space by launching the Mi Beard Trimmer back in June 2019. Even then, the brand had leveraged its strong social presence across platforms to launch the product. Xiaomi’s executive brand face Manu Kumar Jain made the announcement via a quirky product demo video featuring the company’s employees.
What’s next from the house of Xiaomi India? Let’s join @manukumarjain as he unveils the Mi Beard Trimmer. Let’s get you grooming with this feature-loaded next-gen trimmer. pic.twitter.com/lZeZ8ZbGHV
— Mi India (@XiaomiIndia) June 25, 2019
Like the launch campaign, the latest initiative has also been crafted by Xiaomi’s employees.