Meta attracts Rs 13.9 crore ad spends in last 90 days from social and political orgs

Sadhguru Jaggi Vasudev and Isha Outreach were India’s largest advertisers on Meta platforms with an ad spent of Rs 1.35 lakh per day.

Meta Ad Library has recently reported Rs 13.9 crore ad spend in the last 90 days (May 2, 2022 to July 30, 2022) for India in the social issues, elections or politics. The data further shows that spiritual leader Sadhguru Jaggi Vasudev and his non-profit organisation Isha Outreach is India’s largest advertiser on Meta platforms with a spend of Rs 1.35 lakh per day on an average in the past quarter, followed by micro-blogging platform KOO and OTT player Voot Select.

Additionally, Sadhguru alone has invested Rs 99.24 lakh on Facebook ads, over the past 90 days. Followed by the KOO app with an amount spent of Rs 78.44 lakh, Voot Select with Rs 61.14 lakh, UNICEF with Rs 47.50 lakh and Kutumb with Rs 44.11 lakh.

Following this list were other brands like Facebook, Mint and Meta.

Meta, the owner of Facebook, Instagram and WhatsApp reports data for ads in the categories of social issues, elections and politics publicly.

This story has been edited to reflect that the ad spend pertains to social issues, elections or politics. The error is regretted.