McDonald’s new ad is 60-seconds of pure unadulterated laughter

Made by Leo Burnett UK, it shows us the infectious power of light-hearted laughter.

A new ad from McDonald’s UK has no words but a lot of laughs, smiles, giggles, and the light-hearted gooey feeling our pandemic-weary shoulders have been craving for over a year.

LBB Online quoted Steven Howells, director of marketing & media at McDonald’s, said: “Our ‘Fancy a McDonald’s?’ platform invites the nation to let go of the daily pressures and expectations of life and savour a small but joyful moment of release. McDonald’s role in society is to enable our customers to simply enjoy, which has never been more relevant or important.”