MasterChow taps Chef Ranveer Brar as its brand ambassador

The brand has created a campaign to announce the coming together of Chef (Ranveer Brar) and the Chef’s favourite (MasterChow).

MasterChow, the homegrown Indian brand specialising in ready-to-cook Asian staples, announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for “Asli Chinese” cuisine, emphasising credibility, trust, and relatability.

MasterChow's decision to get Ranveer Brar onboard stems from a shared commitment to authenticity and quality. With the tagline "Asli Chinese," this partnership resonates with the chef’s culinary expertise and passion for genuine flavours. By aligning with Brar's Culinary philosophy, MasterChow aims to reinforce its position as a trusted provider of authentic Chinese cuisine in the market.

Chef Brar’s influence and reputation as a leading culinary figure are poised to enhance MasterChow's brand presence significantly. By leveraging his credibility and expertise, MasterChow aims to differentiate itself in the competitive packaged food market, particularly in the Asian cuisine sector. Through this partnership, the brand seeks to establish a deeper connection with consumers who value authenticity and quality in their culinary experiences.

Upon partnering with MasterChow, Chef Ranveer Brar expressed, “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their amazing range of products. With MasterChow, I look forward to bringing 'ASLI Chinese' flavors to households across India.”

The Founder of MasterChow, Vidur Kataria, also stated, "Ranveer Brar epitomises everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we're ready to take on the industry. We're not just offering a product, we're offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we're all set to revolutionise the way people experience Chinese food at home."

The partnership between MasterChow and Ranveer Brar is a long-term endeavour focused on spreading awareness and establishing MasterChow as the brand for ASLI Chinese cuisine. Over the next six-eight months, the campaign will prioritise building credibility, trust, and relatability among consumers, with the ultimate goal of creating a legacy brand that endures for generations to come.

Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message across all channels.

The campaign will kickstart digitally, primarily through social media platforms, with potential expansion into other channels such as OTT platforms later in the year. The company has also curated a fun spree of pre-launch content for ‘MasterChow Loyalists’ on Instagram. The content aims to multiply the hype surrounding the coming together of Chef (Ranveer Brar) and the Chef’s favourite (MasterChow).

MasterChow’s range of Chinese delicacies are available on the brand’s official website, Blinkit, Zepto, Instamart and Amazon.