Mankind Pharma takes on mask wearing in long-form ad film

Starring actor Angad Bedi as a frontline worker, the ad addresses the different reasons people give for not wearing masks, despite the second COVID wave.

India is still grappling with the second COVID wave, and continues to report over 1.5 lakh cases daily. Mankind Pharma, India’s fourth-largest pharmaceutical company, wants to make people aware about the importance of wearing a mask, and urges them to do their bit with its new campaign #MaskMyIndia.

The company has released a video, starring actor Angad Bedi as a frontline worker. It captures the stories of heroes (like doctors), who are setting examples and doing more than their call of duty in the midst of the pandemic. #MaskMyIndia walks the audience through the overall work routine of doctors, and how each one of them is working day and night to ensure that everyone is safe.

Despite all the efforts of frontline workers, the mortality rate is still on the higher side, and many people have lost their loved ones. Through this campaign, Mankind Pharma is urging everyone to do their bit to fight the deadly virus by wearing a mask properly.

The company is requesting everyone to be responsible citizens and not take the present situation lightly. Not wearing a mask is not an option and everyone should support frontline workers by just doing the basics.

The campaign is designed to raise awareness and grow a sense of responsibility among the audience. It encourages people to take a pledge to wear the mask correctly, i.e., it should the cover nose and mouth entirely.

Commenting on the campaign Rajeev Juneja, managing director and vice chairman, Mankind Pharma, said, “At Mankind Pharma, we would like to spread the message that together we can all fight with deadly Coronavirus. All we have to do is wear a mask and follow all the preventive measures given by the government.”

“The video campaign is an attempt by Mankind Pharma to deliver the message of wearing a mask, and keeping ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens, and take ownership of ensuring our safety as well as that of others.”