MAGGI and Smriti Mandhana foster friendship and camaraderie in the 'MATCH. MAGGI. MASALA' campaign

The campaign includes a digital film and social media activation.

As the cricket fever heats up with the excitement of supporting different teams, there is one thing that dials up the thrill even further – the taste of MAGGI noodles.

MAGGI has yet again stepped up to the crease as the ultimate team player, fostering moments of friendship and camaraderie with its latest campaign ‘MATCH. MAGGI. MASALA’, featuring the cricket icon Smriti Mandhana.

Talking about the roll-out of the campaign Rajat Jain, director, Foods Business, Nestlé India, said, “Our campaign Match. MAGGI. Masala. highlights the shared joy of indulging in an irresistible bowl of MAGGI despite supporting different teams, making the match even more masaledaar. We are proud to on board the champion herself, Ms. Smriti Mandhana who now as a viewer cannot resist a bowl of MAGGI. We believe that the campaign will heighten the spirit of cricket by bringing ultimate delight to the consumers.”

Talking about her association with the campaign, Smriti Mandhana said, “MAGGI is my first love and I am ecstatic to be associated with the brand which brings together the two most precious things for me. The thought is true to what I feel even when I watch the match with my friends and is truly Match. MAGGI. Masala.”

The campaign comprises of a digital film & social media activation. The film focuses on the love for MAGGI through its taste even in situations when friends have different teams to support.