Madison Media Alpha bags Pilgrim India media AOR

The agency will be handling the entire media mandate for the brand.

Madison Media Alpha, a unit of Madison World, has recently been appointed as the media agency of record for Pilgrim. The agency will be handling the entire media mandate for the brand.

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is a fast-growing beauty and personal care brand that offers 100+ SKUs across facecare, haircare and skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA.

Speaking about the agency’s appointment, Anurag Kedia, co-founder of Pilgrim, commented, “We are excited to partner with Madison Media Alpha, a leader in the media industry. Their innovative approach and expertise in media strategy align perfectly with our vision to expand Pilgrim's reach and strengthen our brand presence across India.”

Commenting on this win, Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha, said, "This partnership represents a powerful union of Pilgrim's vision and Madison’s expertise in delivering innovative and impactful media solutions. We look forward to making Pilgrim a house-hold name in the country.”