Madison Loop wins the integrated account of Oberoi Realty

The agency will oversee creative, digital media, social media and performance marketing for the client.

Madison Loop, the digital first creative and strategy arm of Madison World, has won the integrated mandate for Mumbai’s real estate giant, Oberoi Realty. The agency will oversee creative, digital media, social media and performance marketing for the client.

A leading real estate developer in India, Oberoi Realty is a well-established brand with an impeccable track record in the real estate industry. Known for their luxury residential, office, retail, hospitality and social infrastructure properties, Oberoi Realty uses its mixed-use and single-segment developments to build aspirational developments with distinctive designs, functional aesthetics and quality finishes, that result in landmark projects for its customers. They have successfully completed 43 projects in Mumbai using innovative design, planning initiatives, and cutting-edge technology.

Speaking about the association Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty, commented, "We are delighted to appoint Madison as our Integrated Creative Agency. Madison was selected after a thorough and competitive pitch process. We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty".

Kosal Malladi, vice president, Madison Loop commented, “Partnering with Oberoi Realty, a brand renowned for world-class luxury, extraordinary finesse and unparalleled design sensibility is a privilege. Building on our extensive experience in the real estate sector, with a focus on brand communication and digital marketing, we look forward to contributing to the company's growth and further strengthening their position in the real estate space. We are thrilled to embark on this rewarding collaboration”.