Madame unveils Summer 2024 collection with Shanaya Kapoor

Madame introduced the collection in an event, held on March 12, 2024, at Estella, Juhu, Mumbai.

Madame, a fashion brand, has announced the launch of its Spring/Summer'24 collection in collaboration with the new face of the brand Shanaya Kapoor. The event was held on March 12, 2024, at the prestigious Estella, Juhu.

The launch event witnessed the presence of esteemed guests, fashion enthusiasts, and industry insiders. The Fashion Is Me campaign, featuring Shanaya Kapoor, served as the centrepiece of the event. Embracing the ethos of self-expression and individuality, the campaign celebrates the confidence and empowerment that come with embracing one's unique fashion sense. Shanaya Kapoor, with her innate grace and style, embodies the spirit of the campaign and the brand.

The Spring/Summer’24 Collection embodies the essence of modern femininity, offering a curated selection of ensembles designed to celebrate the spirit of the season. From chic daywear to elegant evening attire, the collection caters to the diverse fashion preferences of contemporary women, reflecting Madame's commitment to creating pieces that are both stylish and versatile.

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"I am excited to be a part of Madame's Collection launch. The collection perfectly captures the essence of spring with its vibrant colors, modern silhouettes, and effortless style. It has been an absolute pleasure collaborating with Madame, and I am excited to see the collection resonate with fashion-forward individuals," said Shanaya Kapoor.

Sumedha Jain, MarCom head, Madame, expressed her delight with the event's success, stating, “We are thrilled to present our latest Spring/Summer’24 Collection with Shanaya Kapoor as the new fashion face, whose style and elegance perfectly complement the ethos of our brand. The positive feedback received from attendees reaffirms our commitment to delivering collections that inspire confidence and celebrate individuality."

The event commenced with a fashion presentation, where guests had the opportunity to preview the latest trends and must-have pieces from the Spring/Summer’24 Collection. Following the presentation, guests had the opportunity to explore the collection first-hand at the brand's exclusive pop-up. The hands-on experience allowed attendees to look at their favourite pieces and a sneak peek into what Madame is going to offer through the season.

The collection is now available across Madame’s exclusive stores; LFR stores, major online marketplaces and on its official online store, glamly.com.