LUX celebrates 100 years in the industry, appoints Suhana Khan as its new brand ambassador

Launched in 1924, the brand is now present in over 100 countries globally.

LUX, a beauty soap brand in India has marked 100 years in the industry. Launched in 1924, the brand is now present in over 100 countries globally with a legacy spanning back to Hollywood's golden era starring stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.

Its lineup of ambassadors include Shah Rukh Khan, Virat Kohli and Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.

Marking its 100th anniversary, LUX announced Suhana Khan as the brand's newest ambassador for its body wash range.

Commenting on her association with LUX, Suhana Khan says,  “I am truly honoured to be a part of LUX's centenary celebration and to represent a brand that has epitomised beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness. Here's to a century of excellence and to many more years of making women own their beauty."

“For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world's leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically," said Severine Vauleon, global brand VP, LUX.