Lowe Lintas wins creative mandate for Classic Legends' Jawa Motorcycles

The agency launched 'How Do You Jawa' campaign in January 2024, featuring the original Jawa 350.

Classic Legends has appointed Lowe Lintas, a creative agency, as its creative AOR for Jawa Motorcycles brand. The team also relaunched the historic Yezdi for modern bikers two years ago.

The first campaign since the association began has already been released, within weeks of the pitch having concluded, and it represents the confident DNA of the brand, by inviting riders of all kinds, to come experience the Jawa Way, in their own inimitable ways.

Speaking on the partnership, Ashish Singh Joshi, CEO, Classic Legends, said, “I am thrilled to welcome Lowe Lintas as the creative agency for our iconic brands, Jawa and Yezdi. Their rich experience with leading brands resonates deeply with the ethos of Jawa and Yezdi, capturing the true essence of our legacy. The How Do You Jawa campaign, along with its bold and catchy anthem, has not only struck a chord with our audience but has also been applauded by industry peers. With Lowe Lintas on board, I am confident that we will continue to create impactful and memorable narratives for our beloved brands."

Sharing his excitement about the campaign, Sarvesh Raikar, regional creative officer, Lowe Lintas, Mumbai, said, “Jawa and Yezdi have been a huge part of not only my own childhood, but also for the team who worked on the pitch – our memories growing up are hard coded with the bike and when an opportunity came about to convert our enduring passion for these legendary machines into memorable communication for the brand, of course we grabbed it."

He added, "As a team, we had the privilege of relaunching Yezdi a couple of years ago, and now to be able to do the same for Jawa is a once-in-a-lifetime opportunity, we were never going to miss out on it. Our individual and collective love for the bikes came through in the work we put together for them, in our hunger to partner with and grow the brand. And here we are, raring to go, and hoping to do some of our best work for the brand and make some magic together.”

The Mumbai office of Lowe Lintas will handle the mandate for Jawa Motorcycles.

Credits-

Agency: Lowe Lintas Mumbai
Creative: Sarvesh Raikar, Devendra Mankame, Sundarkrishnan Sharma, Prashant Pawar, Amey Pandit
Account Management: Sharmine Panthaky, Nikhil Mudaliar
Account Planning: Pallavi Mehta, Berges Bana
Production House: Aspect Films
Music Composer: Aman Pant
Cinematographer: Dhruv Sethi