Kotak Securities launches 'Tez' campaign to engage next-gen investors

The campaign is live on television channels, digital platforms, connected TV, and social platforms like  Google, Facebook, and Instagram.

Kotak Securities has launched a new ad campaign for Kotak Neo, titled Tez, aimed at the fast, smart, and intelligent investor who enjoys trading on the go.

This campaign celebrates the growing community of Tez investors passionate about investing and actively contributing  to India’s transformation from a nation of savers to a nation of investors. 

"Tez is a step towards staying connected with today’s smart, informed investors and traders who prefer  a fast-paced life. The campaign focuses on these Tez investors who like to stay ahead using Kotak Neo  for a seamless investment experience,” said Iti Mehrotra, chief marketing officer, Kotak Securities. She added, “At Kotak Securities, it has been our continuous endeavour to create better solutions for our  customers. We have designed Kotak Neo with an intuitive investment interface that combines investment friendly features with competitive pricing plans for both youth and traders, powered by  research and insights.” 

Kotak Neo is a technology-driven online trading and investing app designed for today's fast-paced investors. The ad campaign emphasizes the app's accessibility and the range of choices it offers to improve users' trading experience.

Ramki Desiraju, founder and creative Director, cartwheel creative consultancy, said, “The campaign, in an entertaining way, shows how truly tez people are great at 'Neo-trading' and not just shopping, gaming, or streaming, helping them stay ahead in life. The Tez campaign leverages the brand's trusted  legacy and combines it with the user-friendly technology of the Kotak Neo app. It positions Kotak Securities as the ideal partner for traders and investors seeking a fast, convenient, and empowering  trading experience.” 

The campaign is live on television channels, digital platforms, connected TV, and social platforms like  Google, Facebook, and Instagram ensuring maximum visibility. It is available in Hinglish.