Kajaria launches a new campaign celebrating women empowerment in sports

The campaign features Indian women athletes- Nikhat Zareen (Boxing), Manu Bhaker (Shooting), and Manika Batra (Table Tennis).

Kajaria, a tile manufacturer, has unveiled a powerful campaign to celebrate the spirit of women empowerment and excellence in sports. As the world gears up for the biggest sports event in the world, Kajaria’s initiative features three dynamic Indian women athletes who have broken barriers and inspired a generation of young women to pursue their dreams.

The campaign features World Champion Nikhat Zareen (Boxing), Commonwealth Gold Medalist Manu Bhaker (Shooting), and Commonwealth Games gold medalist Manika Batra (Table Tennis). This campaign debuts with a digital film, supported by extensive Print, POS, and digital promotions.

The campaign, is a tribute to the strength, resilience, and determination of women who have overcome obstacles to achieve greatness. Through this campaign, Kajaria aims to encourage women to believe in themselves and their abilities and promote gender equality and challenge existing stereotypes.

Rishi Kajaria, joint Managing Director at Kajaria Ceramics Ltd, said, “When one woman rises, other women rise with her. We have seen it in life, and a lot in sports. Something that we have highlighted in our campaign. A campaign that encourages women to believe in themselves, follow their dreams, shine for their country, and finally pave the way for others like her. As a company Kajaria is a staunch supporter of women empowerment, and we felt the global sports event is the right occasion to celebrate women who dare to dream big."