Jubilant FoodWorks awards the mandate of 'Ekdum' to Enormous Brands

The agency will strategise, plan and execute brand communications strategy for Ekdum, elevating its brand awareness.

Enormous Brands, an independent creative agency, recently won the Brand Communications Mandate for Ekdum, a newly launched biryani brand by Jubilant FoodWorks. Enormous Brands will strategise, plan and execute brand communications strategy for Ekdum, elevating its brand awareness.

Jubilant FoodWorks, which operates the Domino’s Pizza and Dunkin’ Donuts restaurants in India recently announced the launch of a new restaurant chain selling biryani under the Ekdum! brand, capitalizing on the popularity of the rice-based dish among Indian diners. Last year, the food services company announced its foray into casual Chinese dining with the launch of Hong’s Kitchen. The Brand Communications of Hong’s Kitchen is also managed by Enormous Brands for more than a year.

Commenting on the association with Jubilant FoodWorks, Ashish Khazanchi, managing partner, Enormous Brands says “It’s exciting to be the official brand communications partner for ‘Ekdum’ and continue our association with Jubilant FoodWorks. The idea is to leverage our expertise in executing ingenious brand campaigns for enhancing their online presence and thus helping the brand to reach new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We look forward to a long-term association with Jubilant FoodWorks to achieve desired results.”