JioCinema to offer free 4K streams of Paris 2024, featuring dedicated Indian and women athletes feeds

Viacom18, the official broadcast and digital partner for Paris 2024, has announced the largest and most immersive Olympics presentation ever in India, featuring 20 concurrent feeds and a line-up of Olympians, starting on July 26, 2024, across the Sports18 Network and for free on JioCinema. The network has assembled an extraordinary list of former champions across multiple sporting disciplines to enhance the most comprehensive Olympics presentation yet. It has also launched its campaign film Dum Laga Ke… Haisha, promising an Olympics like never seen before.

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to watch their preferred events and Indian performances at the Olympic Games anytime, anywhere on their preferred device.

The presentation will include 17 sports-specific feeds and three curated feeds, all available in 4K. The curated feeds will include an India feed in English, Hindi, Tamil, and Telugu, allowing viewers to follow all the action from the Indian contingent as it unfolds.

In a groundbreaking effort, a Women Athletes feed will exclusively capture the journey of women Olympians for the entire edition. The curated feeds will also feature a Global Action feed in English and Hindi, enabling viewers to track the finest athletes in the world in action at Paris 2024.

On linear platforms, Sports18 – 1, Sports18 – 1 HD, and Sports18 – 2 will run the India-focused feed, while global action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will present the Games in English with Tamil and Telugu available via the language button. Sports18 – 2 will offer Paris 2024 in Hindi.

The immersive coverage begins with a dedicated camera feed on the India float throughout the Opening Ceremony, giving viewers a ringside view of the Indian contingent. Additionally, viewers will be able to enjoy coverage of Indian medal moments with live interviews with their family members, alongside a domain expert from the studio.

“Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games,” said Siddharth Sharma, sports head of content, Viacom18.

“We strive to capture the inspiring journeys of Indian athletes and rally the country to support our heroes through our unprecedented Olympic experience.”

India’s first female wrestling Olympic medallist Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer Vijender Singh. Four-time Olympian, six-time Grand Slam winner, and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza, will be joined by Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No. 7 long jumper and Commonwealth Games medallist, Murali Sreeshankar, will be seen in a whole new avatar as Viacom18’s expert during the Olympics.

The studio line-up will also feature former Indian Men’s Hockey Team Captain Viren Rasquinha, Commonwealth Games gold medallist shuttler Parupalli Kashyap, multiple Asian Games medallist and World Doubles Championship gold medallist squash icon Saurav Ghosal, and India’s two-time Olympic archer Atanu Das.

In the lead-up to the quadrennial sporting spectacle, Viacom18, the official broadcast and digital partner for Paris 2024, also launched Dum Laga Ke… Haisha!, its campaign film for the Olympic Games. The campaign film builds on the philosophy of the Olympics unlike anything seen before, breaking away from the conventional advertising template employed by past global sporting events for the Indian market, such as tropes of serious-looking athletes training to motivational voiceovers. It takes a fresh approach by intertwining the magnitude of the Olympics as a global movement and its impact on our daily Indian lives.

“We wanted to keep the campaign idea rooted in the transformative power of viewing sports. The film is our ode to the Olympic spirit and imagines a world where watching the Olympics vicariously inspires us to push ourselves like runners, boxers, gymnasts, archers, and weightlifters in our everyday lives. We married this idea with a re-imagination of the timeless chant Dum Laga Ke Haisha! that’s deeply ingrained in the Indian spirit of movement and sports, into multiple regional languages to ignite excitement for the Olympics across the country,” said Shagun Seda, JioCinema’s head of brand and creative marketing.

“To bring our concept to life, we partnered with Jugaad Motion Pictures who brought in a fresh approach and elevated the concept to a rich audio-visual experience.”

Viacom18’s comprehensive coverage of Paris 2024 includes content around must-watch events for Indian fans, Indians to watch out for at the Olympics, greatest performances in Olympic history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.

Viacom18’s experts for Paris 2024 include a diverse lineup of sports superstars. In the core group, we have Sania Mirza, Viren Rasquinha, Somdev Devvarman, Neha Aggarwal, Nisha Millet, Murali Sreeshankar, and Saurav Ghosal. For archery, the experts are Rahul Banerjee and Atanu Das. Representing badminton is P Kashyap, while Vijender Singh provides expertise in boxing. Jugraj Singh is the expert for hockey, with Heena Sidhu and Joydeep Karmakar for shooting. Virdhawal Khade is the swimming expert, and Sakshi Malik represents wrestling.