Jio-bp launches 'You-Deserve-More' campaign to elevate India's fuelling experience

The campaign focuses on three pillars-performance, service, and technology.

Jio-bp, a fuel and retailing joint venture of Reliance Industries, launched their 'You-Deserve-More' campaign showcasing its customer propositions to elevate India’s fuelling experience.

Marching through the Amrit Kaal towards the 100^th anniversary of independence, India will remain the bright spot for global energy. Offering 'More' to India, the You-Deserve-More (YDM) campaign highlights the customer propositions on offer from Jio-bp, focusing on three pillars-performance, service, and technology.

The YDM campaign touches upon diesel delivering up to 4.3% higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke 'ACTIVE' technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network.

It also highlights the 24x7 shop for snacks, confectionery and travel need items, along with signature coffee under an international on-the-move brand Wild Bean Café, amongst other propositions at the country-wide network of Jio-bp Mobility stations.

In line with its vision of reimagining mobility for the country with low-carbon solutions, Jio-bp retails a bouquet of energy offerings including compressed biogas, ethanol-based E20 petrol, and EV battery charging and swapping.

Beyond mobility stations, Jio-bp is taking diesel to customers’ doorsteps through automation-driven pilfer-proof mobile dispensers and patented packed HDPE containers. Their ordering, real-time tracking, delivery routes and geo-tagging, have enabled customers to believe in safe and quality on-demand delivery. In lower carbon EV solutions, Jio-bp pulse app, dynamic load sharing and auto-charge features are helping to accelerate EV adoption in the country.

Going beyond just automation led 100% tracking of every drop of fuel or electron sold, Jio-bp is committed to harnessing every data byte, to build bigger, better, and smarter offers for India. As the YDM campaign unfolds, customers are encouraged to dream and embrace a new era of mobility with Jio-bp.