inDrive names Vikrant Massey as first brand ambassador for India

The brand has rolled out its new campaign “Ab app ki nahi, aap ki chalegi!” featuring Vikrant Massey.

inDrive has announced Vikrant Massey as its first-ever brand ambassador for its ride-hailing business in India. Vikrant unveiled inDrive’s new marketing 360 campaign- Ab app ki nahi, aap ki chalegi!

The campaign is built around the brand’s key concept - Value for Money and inDrive’s USP “Offer Your fare” which gives people the freedom to decide the fare of a ride and even bargain with the driver directly within the app. With the inDrive app people can either offer a fare for their ride or choose one of the driver offers amongst many on the basis of their Vehicle Model, Driver Rating and Arrival Time. Through its brand film, inDrive has captured the daily hassles faced by Indians in the ride-hailing space and portrayed how inDrive solves it.

Avik Karmakar, senior GTM manager - South Asia, inDrive commented, "We're delighted to have Vikrant Massey on board as the face of inDrive in India. His relatable persona resonates with our diverse audience, aligning seamlessly with our campaign- Ab app ki nahi, aap ki chalegi!”

Vikrant Massey commented, “I am looking forward to being a part of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. inDrive is fair, where instead of the app, the people decide the fare among themselves.”

Pavit Nanda Anand, APAC communications lead, inDrive commented, “As a brand, at inDrive our mission is Challenging injustice - which is very much connected to our history. This campaign, “Ab app ki nahi, aap ki chalegi!” aims to reiterate our efforts to provide fair pricing opportunities to as many people as possible across different countries around the world.”

Vikrant Massey will actively be involved in a series of marketing campaigns and CSR initiatives by inDrive with a mission to challenge social injustice. The campaign will run on social media, OTT, IPL on JioCinema and other digital platforms, including YouTube, Facebook, and Instagram. It will also use the OOH medium to popularise the campaign across cities.