Hero Cycles assigns its brand mandate to Wieden+Kennedy

The account was won without a multi-agency pitch. 

Hero Cycles aims to bring a new-age perspective to the cycling culture in the country. And to embark on this journey, it has onboarded Wieden + Kennedy.

Wieden+Kennedy’s mandate is to bring a fresh perspective to the company's entire portfolio. The alliance is set to blend reinvention and provocative thinking. 

Ayesha Ghosh, president, Wieden+Kennedy India, said, “When a storied brand like Hero Cycles is revitalised with the energy that Aditya Munjal and his team have brought in with their ambitious plans, it can only mean that the future looks rosy for the brand. Wieden+Kennedy has been known to infuse the spirit of the times into legacy brands. That's our single point agenda on this one.” 

Aditya Munjal, CEO, Hero Cycles, said, “As we embark on a journey to transform not just ourselves but also how consumers see cycling in India, it is imperative to have an equally committed partner onboard. With Wieden+Kennedy’s unique approach and experience, I believe Hero Cycles will bring about an impactful change in its interactions with consumers, and we are very excited to start this ride with them.”