Fruitbowl Digital bags creative and digital mandate for SPYK Hard Seltzer

Hard Seltzer has partnered with Fruitbowl Digital as its marketing and content creation partner to bring Spyk’s naturally chill yet power packed buzz to Indian consumers.

Hard Seltzers has partnered with Fruitbowl Digital to expand its digital presence as it finds itself on more shelves, minds and tables across the country. You can’t get a yoga lesson, a hazy rave, a chill afternoon with your best buds and a flavor bomb, all together in a can (yet) - but Spyk comes really, really close and now more than ever it’s time to Go Hard.

“It’s always a fun challenge to introduce a game changer,” said Siddarth Sudhakar, head of growth at Fruitbowl Digital. “You’re not just floating a new concept to a consumer that does things a certain way but you’re also doing everything you can to be seen through all the clutter. Alcohol has always been more of a lifestyle than a product and Spyk is as versatile as it is innovative. In this bar menu-like clutter that is today’s content consumption ecosystem, we will bring together the right people, saying the right things, to the right music, in the right mood and on the right platform to show patrons how, where and why Hard Seltzer is the future of “drinking your way” and that Spyk is the one to pick.”