Ethinos bags digital mandate for Bagrry’s

Ethinos will be responsible for reinforcing the brands digital presence with integrated approach and capabilities by delivering end to end solutions.

ROI driven, end-to-end digital and performance marketing agency, Ethinos is elated to announce the latest edition to its cliental Bagrry’s. Staying true to its promise Let’s put health first', Bagrry’s remains to be one of the leading brands of health foods and breakfast cereals in the Indian subcontinent. Under the digital mandate, Ethinos will be responsible for reinforcing the brands digital presence with integrated approach and capabilities by delivering end to end solutions.

While the Indian economy is hit hard due to the current Covid situation, there is a paradigm shift in the digital landscape, yet the marketing and advertising industry has clearly defied the odds. Ethinos has won the mandate following a competitive pitch process involving some of the leading agencies across India. The agency will service the brand from its Delhi office.

Commenting on the win, Brijesh Munyal, joint managing director, Ethinos said, "In today’s time brands image is created at an incredible pace in the digital sphere, in other words we can say that digital has become undisputable frontier. Our affiliation with Bagrry’s adds up to our credibility as it is a great opportunity for us to put forth our strategic thinking and unique cross industry experience that will create a new benchmark and promote progressive change".

Speaking about the new association, Aditya Bagri, director, Bagrrys India said, "Bagrry’s has been in the Food Processing industry for over 50 years and has been a pioneer when it comes to breakfast cereals & health foods. Understanding our positioning we needed an agency that is future ready and mainly understands the pulse of the customers with robust learning and analytical capabilities. We are certain that this partnership will enable us to scale the brand by building a strong connection with our consumers across platforms".