D2H’s Onam campaign celebrates cultural connections in a fast-paced world

The film, produced and directed by SathyaDev in collaboration with LS Digital, is now available on YouTube, Facebook, and Instagram.

D2H, a Dish TV India brand, is celebrating Onam with a film created with LS Digital that highlights Onam traditions. The brand is also offering exclusive promotions for a festive experience.

Titled ‘Onam: A Celebration of Togetherness,’ D2H has introduced a film campaign in collaboration with LS Digital. This campaign blends traditional Onam customs with a modern narrative. The film takes viewers on a journey, celebrating the vibrant Pookalam (flower carpet) and the elaborate Thiruvonam feast while highlighting the significance of maintaining cultural connections in a rapidly changing world. The film, produced and directed by SathyaDev, is now available on YouTube, Facebook, and Instagram.

Sukhpreet Singh, corporate head – marketing, Dish TV and Watcho, Dish TV India, said, "At D2H and Dish TV, we consider our customers part of our extended family, celebrating their joys and milestones together. Onam is more than just a festival; it honors our cultural heritage, the values of kindness, and the spirit of community. Through this campaign, we aim to reconnect with these timeless traditions, especially during times when we may feel distanced from our roots. We are also excited to offer exclusive deals that provide exceptional value and enhance our customers' entertainment experiences, underscoring our commitment to delivering the best in entertainment and being a cherished part of their lives."

Manesh Swamy, MD and CCO of LS Digital shared his insights into making the film, "It was an exciting opportunity to create something that felt authentic yet relatable to the youth as well. Onam is like this big cultural melting pot of stunning visuals like the iconic boat races, quiet moments of reflection by the Pookkalam (flower rangoli), the laughter at the Onam Sadya feast, the vibe of the Pulikali Performances and festivities. We wanted to show the homecoming of Mahabali in a New Vibe, New Beat. Hence, we got a mix of traditional Kerala Musicians and Rappers to come up with this unique piece of Sound to sing along”.