Clovia launches its first TVC “Happy is my Superpower” ft. Shraddha Kapoor

The star will be seen as the face of the brand in a 360-degree campaign over digital, cinema & social media apart from TV.

Clovia, a D2C fashion, lingerie and personal care brand, has signed up Bollywood actress Shraddha Kapoor as its first brand ambassador. 

The actress features in the brand’s first-ever national TV ad campaign themed around ‘Happy is my Superpower’. The star will be seen as the face of the brand in a 360-degree campaign over digital, cinema & social media apart from TV.  

Happy is My Super Power is a campaign that is "power-packed" starring "Super" star Shraddha Kapoor and revolves around embracing your true self. While the idea of happiness is controlled by larger forces at play, Clovia beautifully showcases how happiness lies within.

Women are always expected to be a certain way which almost always gets in their way of being happy. Every single day, the urban Indian woman has to make difficult choices - constantly juggling between societal expectations and living life on her own terms. The film subtly challenges societal perceptions & conventions, which bind women. The TVC is a celebration of women doing what makes them happy while celebrating their unbeatable spirit. 

Shraddha Kapoor looks stunning in lacy Clovia bralettes as she grooves to the peppy sound track of “Happy is My Super Power, Khush Raho Na Yaar”

Commenting on the announcement Neha Kant, founder & CRO said “Clovia has been tirelessly putting in efforts to educate & empower women by sharing critical information when it comes to lingerie, right fit & body type. Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent & free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions & spread a positive message among our target audience.”

Commenting on the association, Shraddha Kapoor said “I am elated to associate with Clovia; a brand that believes in propagating happiness. This is a big step taken by us to normalize conversations that were until now spoken about in hush voices. There is no denying that wearing what you like and owning how you look, can be a real confidence booster. I am truly in love with the idea that only you can make yourself happy and being happy can be your Super Power!”