Chitrangda Singh launches Oleev Kitchen's high-protein multi-grain pasta

The product is currently available on Amazon and the brand's D2C website.

Modi Naturals, an FMCG companies known for its popular edible oil brand, is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand.

By tapping into the multi-grain pasta category, Oleev Kitchen aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fiber rich pasta, without compromising on the taste. Brand has roped in Bollywood actress Chitrangda Singh for the launch campaign.

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Commenting on the launch, Akshay Modi, MD at Modi Naturals said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices." He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”

It is currently available on Amazon and the brand's D2C website under 2 SKUs – Multigrain Macaroni 400gms and Multigrain Penne 400gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.