Capri Global Capital launches new brand campaign 'Farz Nibhaatey Hain' ft. Gujarat Titan players

The campaign seeks to reiterate its dedication to customer satisfaction and commitment to serving customers.

Capri Global Capital, a non-banking financial company and a sponsor of team Gujarat Titans in IPL, has launched a new series of brand films linked with their campaign, 'Farz Nibhaatey Hain'. Starring Shubman Gill, captain, Gujarat Titans along with his teammates, allrounder Rahul Tewatia and pacer Mohit Sharma, this campaign reaffirms Capri Loans core ethos of putting customers first and underscores its dedication to serve its valued patrons.

Through a three crisp and bite-size ad-film series, the NBFC showcases various scenarios and interactions that Gujarat Titan Team members have with individuals and with a relationship manager of Capri Loans at their branch. First film highlights the flexibility of repayment of loan offered by the lender on its Gold Loans.

The second ad film narrates a fun interaction between the team and their driver which highlights the hassle-free loan application and minimum documentation process at Capri Loans for their loyal customers. The third film highlights the prioritised customer service at a Capri Loans branch.

The campaign will release on April 3rd, 2024 across various digital platforms and social media portals during this IPL season 2024.

"We are thrilled to launch the 'Farz Nibhaatey Hain' campaign, which underscores our unwavering dedication & commitment to provide exemplary service offerings to our customers," said Basant Dhawan, group CMO, Capri Global. "In today's fast-paced world, we understand the importance of providing convenient and accessible financial solutions. Through this campaign, and in partnership with Gujarat Titans, we aim to showcase how Capri Loans prioritises customer needs with its unique product offerings besides valuing repeat customers with special loyalty benefits across its loan portfolios. The brand messaging being delivered by the Gujarat Titans players in the films will help us attract huge consumer eyeballs & build brand trust."

Echoing similar sentiments, Pramod Sharma, national creative director, Rediffusion Brand Solutions stated, "Our approach towards this campaign is rooted in authenticity and empathy of Capri Loan’s conduct towards their customers. Each video portrays a scenario that would resonate with our audience, who has or would experience the services and wide range of credit products that Capri Loans has to offer. We wanted to deliver a very strong message of a sense of duty that the Brand upholds in their day-to-day conduct, but in a very light-hearted way. This was the toughest part developing this storyboard. We are sure the viewers would identify it and appreciate it while cheering for their favourite team, the Gujarat Titans.”