Cadbury Dairy Milk Crispello banks on equitable sharing, again

In a humorous ad, where the thieves stall and wake up the owner to share the chocolate.

That you must share Cadbury Dairy Milk Crispello with others, regardless of the situation, is what the finger wafer snack from Mondelez India wants you to grasp.

“Crispello breaking, barabar sharing,” states the brand in its second ad since its launch in 2018.

The main bite of the ad is around equitable sharing of the finger wafer snack because, let’s face it, nobody likes to see their friend or foe enjoy an extra bit, especially chocolate.

What’s interesting to notice is the continued emphasis on sharing, which was also the case in the brand’s earlier ad that we covered in July last year (2020).

Crispello, as the 'aam janata' calls it, battles Nestle’s KitKat in the finger wafer snack segment, and had ritualised the pack opening, breaking of the chocolate and the sharing aspect.

And yes, here’s a hilarious behind the scenes (BTS) of the Crispello ad. Judging by the upload date (June 2020), we feel that the brand decided to hold this ad and run it in future.