Conceptualised by Sideways, the ad humorously contrasts the experience of two office employees who bring the same dish.
Borosil glass lunch boxes, known for their sleek design and ability to keep food fresh, have launched a campaign in collaboration with Sideways. The campaign focuses on how Borosil lunch boxes can transform even the simplest meals into something special.
The ad humorously contrasts the experience of two office employees who bring the same dish—Karela Sabzi—for lunch. While one employee uses a regular plastic container, the other packs his meal in a Borosil glass lunch box. Their boss reacts with disgust when seeing the Karela in the plastic box but is filled with excitement and enthusiasm when seeing the same dish in the Borosil lunch box. The message is clear: Lunch just feels better when served in a Borosil glass lunch box.
The ad effectively communicates how Borosil’s glassware elevates the presentation and appeal of food, making even mundane meals more enjoyable.
Barnali Shankar, AVP- marketing, Borosil, said, “At Borosil, we believe that every meal can be special, whether it’s a simple sandwich or a home cooked feast. With our glass lunch boxes, we aim to elevate that experience- keeping food fresh, delicious and ready to enjoy anywhere. This campaign with Sideways truly captures the essence of how the simplest meals turn into special moments with Borosil.”
Abhijit Avasthi, founder, Sideways, added, "Food is not just about taste, but about presentation and experience. We wanted to show in a playful way how Borosil Glass Lunch Boxes can elevate even the most ordinary dishes. It’s not just a lunch box, it’s a way to make your food look and feel better."
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