BharatBenz appoints Dentsu as its integrated communication partner

Dentsu Creative and dentsu X to handle the brand's creative and media duties respectively.

BharatBenz has onboarded dentsu India as its integrated communication partner. BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles, is the wholly owned subsidiary of Daimler Truck AG (“Daimler Truck”). The network won the account following a multi-agency pitch.

As per the mandate, dentsu India will provide end-to-end communication solutions for BharatBenz. Dentsu Creative will be responsible for developing the brand strategy, creative campaigns, and digital content. Simultaneously, dentsu X will spearhead the media planning and buying of digital and traditional media for the brand.

Speaking on the development, Siddharth Kirtane, associate vice president, marketing – Daimler India Commercial Vehicles (DICV) said, “As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.”

Indrajeet Mookerjee, president, Dentsu Creative said, “We are extremely honoured to win the coveted mandate for BharatBenz - a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.”